The folks over at PayPerPost decided to try a new tactic, guerilla marketing to gain exposure for their site. If you visit the blog, you’ll be able to view the video of the preperations. I love this idea. Just watching the excitement of the possibility of gaining exposure to millions of people-priceless. For those of you who don’t watch the Today Show, or, who are not in the US, people will gather outside the NBC studios just for the sake of being seen. Some hold signs up wishing a happy birthday, promoting a kid’s sports team, but the PPP people went a step beyond. T-shirts, posters, they had it all. And, it worked. I usually flip between the Today Show and Good Morning America, unfortunately I missed both that morning. Although, a little birdie tipped me off in an email response, (wink, wink), and I was supposedly the first postie to know. I find that hard to believe, but hey, it made my day at the time. If I had a business and, well, money to get to New York, you can bet your sweet tootie my body would be plastered up against the windows of NBC.